Smart Domain .com: 73% Higher Trust Than New Extensions | Why&Who choose one?

 

According to the data from Verisign 2024, 73% of consumers inherently trust .com domains more than new exentsions. In an era of flashy TLDs like ".io", ".xyz", and ".app", this data exposes a critical truth: .com web domain remains the undisputed standard for credibility, memorability, and business growth.

Introduction of .com domain sites

A tld .com(short for "commercial") launched in 1985 as one of the internet’s first TLDs and managed by Verisign (a global infrastructure provider), which is the world's most recognized and trusted top-level domain (TLD). Originally intended for commercial businesses, it has become the universal standard for websites, email addresses, and digital identities across all industries. 

Why choose a domain .com?(Advantages)

Decades of Psychological Conditioning

The "Dot-Com Default": 92% of users instinctively type ".com" first when recalling a brand (HubSpot);

Risk Perception: Stanford Web Credibility Study shows that 68% view new TLDs as "experimental" or "less secure".

The Professional Halo Effect

Real Impact

E-commerce sites using .com Internet domain see 28% lower cart abandonment than identical sites on ".store". (datat from the Baymard Institute).

Who need a .com tld? 

E-Commerce Giants & Startups

Why: Trust = conversions;

Case: Allbirds paid $5,000+ to migrate from .co to Allbirds.com – sales jumped 200%;

Smart Move: Use Shop[Brand].com if exact match is unavailable.

B2B and Enterprise Brands

Why: Decision-makers equate .com with legitimacy;

Data: 89% of procurement officers reject vendor sites on obscure TLDs (Gartner);

Example: Salesforce.com (not ".ai" or ".cloud") dominates enterprise SaaS.

Global Expansion Players

Why: .com works in all markets:

Germans trust it 3× more than .de for international brands.;

Asian consumers associate it with "premium global" status.

Trust-First Industries

Healthcare: "Teladoc.com" (not ".health");

Finance: "Robinhood.com" (not ".trade");

Legal: "LegalZoom.com" (not ".law").

.com in domain it’s battle-tested infrastructure for business growth. While niche TLDs suit experimental projects, smart brands choose web domain .com because it captures 92% of type-in traffic, slashes customer acquisition costs, and a appreciating digital asset.

Don’t gamble with your core identity. In a noisy digital world, .com remains the universal signal of trust.

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